Label Rutuja Thomas is an Indian women’s ethnic wear brand rooted in modern minimalism, mindful design, and handcrafted artistry. Founded by Rutuja Thomas, the label believes that clothing should empower women to express confidence and authenticity.

Blending contemporary aesthetics with India’s rich craft heritage, each piece features clean silhouettes, subtle elegance, and intricate hand embroidery crafted by skilled artisans. Committed to slow fashion and ethical practices, every garment is thoughtfully made to celebrate the modern woman—graceful, confident, and beautifully herself.

Label Rutuja Thomas represents effortless elegance where modern design meets timeless craftsmanship.

MORDEN.

At Label Rutuja Thomas, modernity lies at the heart of every design. Founded by Rutuja Thomas, the brand reimagines Indian ethnic wear for today’s woman—bold, ambitious, and effortlessly contemporary. Each piece blends traditional craftsmanship with forward-thinking aesthetics, creating outfits that resonate with the rhythm of modern life while celebrating feminine strength and individuality.

MINIMAL.

Our commitment to minimal design is reflected in clean silhouettes, subtle detailing, and an understated elegance that never seeks to overwhelm. Rutuja believes that less can indeed speak volumes, which is why every garment is crafted to highlight natural grace rather than distract from it. The result is ethnic wear that feels timeless, sophisticated, and beautifully simplified, letting the woman—not the garment—make the statement.

MINDFUL.

Mindfulness guides every choice we make—from thoughtful design processes to ethical production practices. Intricate hand embroidery, slow craftsmanship, and the artistry of skilled artisans come together to create pieces made with intention and care. Each outfit is a testament to purposeful fashion, empowering the modern woman to feel connected, confident, and truly herself.